The Controversial Card
Dana White, the president of the UFC, has publicly criticized Misfits Boxing's assertion that their PRIME card garnered over a million pay-per-view buys. The influencer boxing promotion, created by internet sensation KSI, presented a star-studded event in Manchester last October.
A Star-Studded Lineup
The Misfits Prime card featured a highly anticipated matchup between KSI and Tommy Fury as the main event, with Logan Paul taking on Dillon Danis in a co-main event grudge match. Reports suggested that the event drew a massive 1.4 million pay-per-view buys.
Dana White's Disbelief
Dana White emphatically dismissed the rumored number, claiming that it is highly unlikely. In an interview with the Nelk Boys, he expressed his skepticism, stating, "I haven't heard about anybody selling a lot of pay-per-views lately. Let me tell you how hard it is to sell 1.3 million pay-per-view buys."
Questioning the Numbers
White further explained, "When you hear those kinds of numbers fly around the pay-per-view world, they're lying motherf*****s. Don't ever believe that s**t." He emphasized that if such numbers were accurate, promoters would be hosting fights much more frequently.
The Rise of Influencer Boxing
The influencer boxing scene, despite its lack of technical skill, has gained immense popularity, particularly among Gen Zers. Dana White, like many others, is baffled by this phenomenon. He questioned the credibility of claims made by individuals involved in these events, stating, "if you come out and you say you did 1.3 million pay-per-view buys on your event, you're lying through your f***ing teeth."
A Fiery Response
Mams Taylor, KSI's manager and Misfits co-president, wasted no time in responding to Dana White's comments. In a tweet, Taylor asserted, "I know all the REAL numbers for every event. Don't play w[ith] me or I'll go Fofty on EVERYONE!!"
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