BOXING rivals-turned business partners KSI and Logan Paul have taken the world by storm with their Prime hydration drink.
The pair, who twice fought each other with the first ending in a draw and KSI winning the rematch, launched the company in 2022.
Logan Paul and KSI launched Prime in 2022
KSI drinking Prime after a fight
Prime has become the most in-demand drink around
And it has become somewhat of a sensation across the globe, especially in the US and UK.
According to Dealroom.co, already Prime has an estimated worth of £18million but the pair believe it can be gross billions in the future.
But how did we get to this position?
Well, KSI and Paul are not strictly the brains behind the business, as revealed by SE on Sunday.
That is actually down to publicity-shy American duo Trey Steiger and Max Clemons, who own the firm that created the drink.
The pair, both in their twenties, met at school in Louisville, Kentucky, and now control a drinks empire experts say is set to produce ten million bottles a year, making more than £85m.
They own company Congo Brands, which in turn owns Prime Hydration in the US and in the UK.
Creators Trey and Max set up the Prime brand in early 2022, recruiting KSI and Paul, and using a similar business model they first employed four years ago for gym supplement Alani.
But Companies House accounts show neither control Prime Hydration UK — owned by its US parent, which in turn comes under the umbrella of Trey and Max’s Congo Brands.
KSI, 29, and Paul, 27, believed to have ownership in Prime, have done an amazing job in promoting the brand.
In the UK, it was exclusive to Asda, before Aldi also produced limited stock,
They are also a sponsor of Arsenal, with bottles available at the Emirates on matchday.
The high demand and little distribution of Prime has caused chaos around the nation.
Footage has shown riots in Asda stores when new stock has arrived while inflated prices have been sold on by buyers.
Trey Steiger is part-owner of Prime
Max Clemons is the other owner of Prime
KSI and Logan Paul have created a sensation in Prime
One particular shop in Wakefield – called Wakey Wines – has infuriated KSI for selling rare cans for a whopping £100.
He fumed on talkSPORT: “There’s a guy called ‘Wakey Wines’ and I don’t know if it’s a joke or not, but either way it’s terrible practice.
“People want to try these drinks and they have not got the chance to try the drinks.
“They see me promote it and I know a lot of people are inspired by me and interested in the things that I promote… so when people saw that I was promoting Prime they wanted to try it.
“But, now you have people who are bulk buying and selling it for stupid prices and taking advantage of the hype and I hate it.”
Despite the major success of Prime – not even in its first year yet – KSI revealed neither him or Paul have earned a penny.
Prime sponsors Arsenal
Aaron Ramsdale drinking from a Prime bottle
Responding to re-sells, KSI tweeted: “This annoys me so much.
“We’re trying so hard to increase the supply as much as possible to try and combat the black market selling.”
“Me and Logan ain’t made any money from Prime. It’s all going back into the business to increase the supply. We’re trying people.”
Looking ahead, Prime are set to debut a range of new flavours in 2023.
Blue Raspberry, Lemon Lime, Tropical Punch, Strawberry Watermelon, and Orange Mango are set to hit the shelves.
The brand has confirmed the drinks, which are currently out in the US, will be reaching the UK in April.
KSI and Paul are hoping to keep the thirst for Prime going as they enter their second year in business.
Prime has limited stock in the UK
Frequently Asked Questions
How many punches can a human take?
A punch is defined as “a blow delivered from a fist”. Humans can only withstand one punch at a time. If someone punches your face in the face, it’s a punch. You can’t hit him/her in the back. It would be impossible to hit him/her back with two punches.
What can I do to improve my fighting defense?
Learn how to fight smart and you can improve your fighting defense. You must know how to defend against attacks from all angles, and you must also know how to counterattack if necessary.
If you don’t fight well, you will not be able to handle any situation. You’ll just get beaten up. You’ll just get beat up if you know how fight.
Here are some tips to improve your defense.
- Be aware of where your opponent is attacking. This means that you have to pay attention to your opponent’s body language. If your opponent appears nervous, it could mean that he’s about to attack again.
- Remain calm. Don’t panic. Instead, try to remain focused and relaxed.
- Block with the arms of your armour. It is simple and effective to defend yourself from attacks by blocking your arms.
- Counterattack. You must immediately counterattack if you see your enemy attacking you.
- Fight dirty. Fighting dirty is another method to defend yourself. If your opponent kicks you in the face, you can counter by kicking him back.
What is Boxing?
Boxing is a sport that involves two people who try to knock each other out by hitting them in the head and face. Boxing is a sport where you aim to knock out your opponent as hard and as painlessly as possible. This can only happen if both boxers are able to throw heavy punches. They must also be able to coordinate their hand-eye movements.
How do you practice boxing punches?
A punching bag is used for practicing boxing punches. You punch the bag until you feel like you’ve mastered the technique. Then you move onto another part of your body. Once you feel at ease with one area you will move on.
- It is just like normal sparring with a partner, but you want to throw punches at 75% of your normal speed. (wikihow.com)
- This article received 39 testimonials and 89% of readers who voted found it helpful, earning it our reader-approved status. (wikihow.com)
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How to box for exercise
How to Learn to Box For Exercise
Learning boxing will help you improve your self-confidence and physical fitness. Boxing has become a very popular sport. It requires speed, strength, agility, stamina and coordination.
It’s a great way for you to feel fit and healthy. You’ll love the activity and want to continue it.
There are many boxing training options. Some are held at health clubs or gyms, while others can be done at home. Online courses allow you to learn from anywhere in the globe.
When choosing a program, make sure that it meets your goals and fits into your lifestyle. The best programs are those that focus on building muscle mass, increasing flexibility, improving cardiovascular endurance, and improving overall well-being.
It is important to consider whether you would prefer a beginner’s or an advanced course. Basic techniques and drills are taught in beginner’s programs. These include shadowboxing and sparring, mittwork, and punching combinations. Advanced programs usually cover more complicated movements and offer more options.
These programs are generally less expensive than $100 and last for eight weeks. They don’t offer any advice on nutrition, weight loss or injury prevention.
Advanced programs generally last around six months and cost approximately $300. They often include nutritional advice, stretching routines, warm-up exercises, and instruction on proper technique. Some programs offer resistance training (such lifting weights) as well as aerobic conditioning (such running).