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Boxing

KSI launches boxing promotion company to ‘stage world’s biggest and best celebrity and crossover events’

KSI has launched his own boxing promotional company to ‘stage the world’s biggest and best celebrity and crossover events’.

The British YouTube star has boxed three times before, firstly in an exhibition against Joe Weller, which he won in 2018.

Logan Paul was beaten by KSI in 2019

The same year, he faced online rival Logan Paul in a similar spectacle bout in Manchester, which resulted in a draw.

They then controversially turned professional in 2019, with little experience, for a rematch that caught wider attention from the boxing circle.

KSI, 28, went on to win by split-decision against American Paul, 26, but has not fought since.

The social media star, who has 16.6MILLION combined Twitter and Instagram followers, has vowed to return to the ring.

But he will also do so in a promotional capacity, having struck a deal with Wasserman Boxing and promoters Kalle and Nisse Sauerland alongside his management Proper Loud.

KSI said: “Since beating Logan Paul, I’ve been plotting my next move in boxing. Whenever I make a move, it’s always big.

“I’m excited to announce that I have partnered with the Sauerland brothers, Wasserman Boxing and Proper Loud to create my own boxing promotion.

“Get ready for some incredible events featuring the biggest names from the world of sport and entertainment.”

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Kalle Sauerland, Head of Global Boxing at Wasserman, said: “This is a major move for the boxing and entertainment industries.

“KSI is a mega-star with huge crossover appeal. He knows how to market himself and he knows how to sell events.

“He will bring a new audience to the sport of boxing.”

After Paul was beaten by KSI, he went on to face boxing legend Floyd Mayweather, 44, in an exhibition bout.

And he amazingly avoided a knockout defeat by surviving the eight round distance, meaning no winner or loser was declared.

His brother Jake, 24, has also gone 3-0, all by KO with wins over KSI’s friend ‘AnEsonGib’, ex-NBA player Nate Robinson, 37, and retired UFC welterweight Ben Askren, 36.

The most recent win, a first-round knockout against renowned grappler Askren, has set him up against Tyron Woodley, 39, in his next fight.

Jake faces the former UFC champion on August 28, but has lobbied to fight KSI ever since his brother’s loss.

But KSI has instead accepted a challenge from fellow YouTuber Austin McBroom, 29, who just beat TikToker Bryce Hall, 21, in a celebrity boxing event.

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