KSI says his Prime drinks company is already competing with their billion dollar rivals after some magnificent marketing.
The YouTube sensation in 2021 launched the product with former boxing opponent-turned business partner and friend Logan Paul.
Logan Paul and KSI pose with bottles of Prime
The drink has caused a craze since its release
It has since launched a craze, especially with fans in the UK who have quite literally fought to get their hands on the beverage.
Paul in February claimed Prime made $250million (£209m) in retail sales in their first year and $45m (£35m) in just January alone.
So KSI is confident they are already equal to their competitors, who have been on the shelves for decades.
He told SunSport: “I think we’re already competing quite well with Gatorade and all these other drink brands, Lucozade Sport etc.”
KSI, 29, and Paul, 28, are rarely seen without a can or bottle of Prime in their hands.
They have closed mega sponsorship deals with the likes of the UFC and Arsenal and paraded the brand at worldwide events.
And KSI credits their incredible visibility for the stunning splash they have had since hitting the shelves only 18 months ago.
He said: “With us it’s all about marketing, man. We just know events, big occasions is what helps sell Prime.
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“When you think of Prime, you think of me and Logan at WrestleMania or me when I’m fighting Temper or me fighting at the O2, two fights in one night.
“These big events constantly, the UFC, Arsenal, the Dodgers baseball. These are the huge things that people think of when they think of Prime.
“And when they want to try and get Prime it’s always sold out.
“It’s always hard to find and if you do find it, it’s always at a stupid price because people are increasing the the price of it because the demand is so high etc.
“That’s just what we’ve created, we’ve created this brand that’s just high-tier and we’ve had to put in the work to make that happen.
“We work on marketing all the time, me and Logan are just constantly promoting Prime, we could easily have just promoted it at the beginning and just gone, ‘OK, we’ll settle with that.’
“But nah, we just keep on going, keep going, keep pushing the envelope and that’s just what makes the brand so exciting.”
KSI training for his next fight
The YouTube star launched Prime in 2021
KSI speaking with SunSport
KSI makes his return to the ring on May 13 against millionaire nightclub tycoon-turned 9-0 boxer Joe Fournier, 40.
It will be the toughest challenge in his crossover boxing career, which has consisted of five wins and one draw.
KSI said: “He wanted it the most, he was gagging for it.
“Even after I knocked out Temper, he was there in the ring being like, ‘Yeah, I want that fight.’
“Even when I was doing my interviews, he was there like, ‘Fight me. I want it, I want it.’
“I was just trying to weigh up my options and he was just there like, ‘Yeah, let’s go.’
“I was like, ‘Yeah, cool. You’ve got a good record, you’ve got good skill, let’s go for it. Let’s do it.'”
KSI facing off with his next opponent Joe Fournier
Frequently Asked Questions
How to defend yourself
You must protect your head whenever you are attacked. You want to avoid being punched. To avoid being punched, you must learn how to stop an incoming punch. Here’s how to do it:
- Elevate your shoulders high and straighten your shoulders.
- Keep your elbows close to your sides.
- Block the incoming punch by using your forearm.
- Counterattack immediately.
- Continue blocking the attacker until he runs away.
- Don’t let your defense slip.
What are the advantages of learning to box
These are the reasons you need to learn how box.
- It builds confidence. Boxing will teach you how to deal with bullies and other bullies.
- It improves your health. Boxing builds muscle mass. Muscle mass is what makes you stronger.
- It teaches you self defense skills. You learn how fight and how to protect yourself.
- It improves your mental toughness. It is crucial to have mental toughness when faced with challenges.
- This gives you an incredible sense of achievement. Once you have learned a technique you’ll feel like you are a real boxer.
- It’s fun! There’s nothing better than getting punched in the stomach.
- It’s cheap. All you need is a pair of boxing gloves and a punching bag.
- It doesn’t require much space
What is the difference between left hook and right cross?
A left hook is thrown from the side of the body while a right cross is thrown from the front of the body.
A left hook is thrown facing the opponent with the back hand. The elbow is bent 90°, and the wrist is turned 45° towards the opponent.
With the palm facing the opponent, a right cross is performed. The elbow should be straight. The opponent’s wrist should be turned 45 degrees.
How can a beginner begin boxing at home
Boxing is one our oldest sports. Boxing was developed in ancient times to train warriors for fighting against foes. Today, boxing is still widely practiced around the world. You don’t even need to go to a gym to box. All you need is a pair of gloves, some punching bags, and a few friends to spar with.
Amateur boxing clubs in your area can be joined and trained by professional coaches. Once you master basic punches & combinations, you will be ready for competition in tournaments.
What are the various types of boxing gloves available?
There are three main types in boxing gloves: mitts; fingerless mitts; and full-fingerered. Mitten gloves have padding at the knuckles. Fingerless mitts don’t have any padding around your knuckles but still cover your fingers. Full-fingered gloves have padding on the entire hand.
Mittens are useful for striking the fist or punching. Fingerless mitt gloves are used for punching or striking with the knuckle of the index finger. Boxing gloves for full-finger punching can be obtained with full-fingered hands.
What are the benefits to boxing?
There are many health benefits associated with boxing. For starters, boxing helps build strong muscles and bones. Boxing can improve your coordination and reflexes. It also strengthens your heart and lungs. The best thing about boxing is that it doesn’t require any special equipment. You can use any item you have at home.
Statistics
- This article received 39 testimonials and 89% of readers who voted found it helpful, earning it our reader-approved status. (wikihow.com)
- You want to be running at roughly 75-80% of your top speed..5 mile slow, easy recovery jog at the end.[6]X Research source 2Mix in long runs, shadow boxing, and short sprints on non-interval days. (wikihow.com)
External Links
boxandflow.com
amazon.com
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How To
How do I set up a boxing gym at my house?
A common question that people ask is how to set up a gym for boxing. Many people ask how much money they should spend on equipment, what kind of space is needed, how many employees do you think you need etc. There are many factors that affect the cost of starting your own business. Some of these factors are location, type and number of employees, budget, competition, etc. One thing most people overlook is the importance and value of good equipment. Without the proper equipment, you can’t get started. Here are some helpful tips if you want to open a boxing studio in your own home.
- Training should be done in a safe environment. The space you need to train can be found in the garage, basement and spare rooms, as well as in the living room. Only thing is that the equipment must have enough space.
- A punching bag (or more) is essential. It is crucial because you will not be able practice punches if you don’t have a punching bag. It can be anything from a cheap plastic bag to a heavy leather bag. Make sure that it is big enough to fit you comfortably. Make sure it’s durable and sturdy so you can use it over the years.
- A mat is necessary. Matting is used to protect floors and walls when practicing kicks. It is often made of foam rubber. These can be purchased online or in-store.
- You need a bench. A bench is used to support your back while you do pushups. They can be purchased online or offline stores. You should ensure that you select the right size.
- A speedbag is required. Speedbags allow you to make quick hand movements. You can purchase them online or in-store. You want to make sure you get a high-quality product that will last.
- A headgear will be necessary. It protects your head when sparring. You can buy it from either online shops or offline stores. Make certain that you choose something that fits well and protects your face.
- Gloves will be necessary. Gloves protect your hands during sparring sessions. These gloves are available online and in offline shops. Find the right pair for you.
- A mouthpiece is essential. Mouthpieces are used for protecting your teeth during sparring sessions. These can be purchased online and offline. Make sure you choose the pair that fits your style and meets your needs.
- You need a ring. Rings can be used for simulating real fights. They can be purchased offline or online stores. Make sure that it has padding on both sides so that you aren’t injured during sparring sessions.
- Towels are essential. You need a towel to remove sweat after a workout. These towels can be bought at your local sporting goods store, or online. Make certain that they are soft and absorbent.
Did you miss our previous article…
https://www.sportingexcitement.com/boxing/tyson-fury-gets-green-light-for-multi-million-pound-grand-designs-style-renovation-after-planning-row/
