MANCHESTER UNITED have announced a £20million-a-year kit sponsorship with blockchain platform Tezos.
The brand will feature on both the men’s and women’s training kits.
United‘s training kit has been left bare so far this season after their deal with Aon expired last season.
Tezos’ branded kit will make its debut this week ahead of United’s first-team game against Southampton.
On the deal, Manchester United’s CEO of Alliances and Partnerships Victoria Timpson said: “This is a hugely exciting partnership for Manchester United because it aligns us with one of the most advanced, reliable and sustainable blockchains in an area of technology which promises to truly revolutionise the way that everyone, including the Club and our fans, can interact.
“We are especially pleased to be partnering with one of the most eco-friendly blockchains, using technology that is energy-efficient, limits carbon emissions and lowers costs, consistent with the Club’s wider efforts to promote environmental sustainability.
“Partnerships are at the core of our strength as a club, supporting the drive for success on the pitch, and we are delighted to welcome Tezos as the latest industry leader to join our family of partners.”
Tezos’ Head of Adoption and Business Development, Edward Adlard said: “Throughout its history, Manchester United has constantly evolved, with the support of its huge and diverse global community of fans and partners.
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“Tezos will enable Manchester United to use blockchain and Web3 to transform fan, player, team, and partner engagement.
“The decision by the world’s greatest football club to select Tezos as its blockchain of choice is further validation that thoughtful design paired with strong security, low gas fees, and community-led innovation are the essential factors driving the next wave of adoption in the new digital revolution.”
Tezos will also support the Manchester United Foundation with ongoing donations.
The donations will help train, educate and inspire young people within the local community.
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