THE shocking amount that Premier League clubs make from shirt sales has been revealed.
Despite Britain being in the midst of a cost-of-living crisis, all 10 Prem teams to have released their new kits have increased prices.
Manchester United have raised their shirt price to £80
Arsenal have also raised their shirt price from £70 to £80
Manchester United, Arsenal and Tottenham fans will all have to fork out an eye-watering £80 for their replica shirts.
United and the Gunners have raised their respective prices from £70, while Spurs charged £75 last year.
The price keeps rising if fans want to add Prem sleeve badges and a name and number – with these add-ons taking each total cost to £100.
Prem clubs are paid lucrative sums by their kit manufacturers.
Chelsea agreed a staggering 15-year, £900million deal with Nike in 2016.
While Man United signed a ten-year, £750m contract with Adidas beginning in 2015.
In addition to these huge lump sums, Prem teams do still make some money from each individual sale.
According to the Mail, German sports marketing expert Dr Peter Rohlmann has revealed the break down of each £80 sum.
James Maddison models Tottenham’s new £80 shirt
Their report claims that from an £80 shirt, clubs receive a £4.80 licensing fee.
The retailer then gets £26.40 – meaning if the shirt is bought directly from the club, this money goes to them.
Manufacturers, Adidas in Man United and Arsenal’s case, then get £23.47.
Of the rest, £13.33 goes toward VAT, while £1.60 goes to local distribution and £2.40 on marketing.
Each shirt is claimed to cost £8 to make.
Clubs say that it is the manufacturer that sets the exorbitant prices.
Champions Manchester City have risen their shirt price from £70 to £75.
While Liverpool’s have similarly gone up from £69.95 to £74.95.
Newcastle and Aston Villa have risen theirs to £70 from £65, with Everton hiking their shirt prices from £60 to £65.
Crystal Palace and Wolves are the other two teams to have announced their prices to date – raising them from £55 to £60.
