Chelsea FC's new shirt sponsor may have been accidentally revealed in a behind-the-scenes video on Sky Sports, causing excitement among fans.
The search for a sponsor
This season, Chelsea has been without a shirt sponsor, as a series of deals fell through. The club had been in talks with gambling company Stake, but after facing backlash from fans, the deal was canceled. Another potential sponsor, streaming company Paramount+, was blocked due to conflicts with the Premier League's broadcast partners.
Currently, Chelsea stars are playing without sponsors on their shirts for today's match against Liverpool. However, rumors have been circulating about a potential £40 million deal with American brand Infinite Athlete.
A leaked logo
In a clip with Sky Sports, fans were quick to spot Noni Madueke wearing a Chelsea shirt with the Infinite Athlete logo clearly visible on the chest. Other players, however, were seen wearing the plain, sponsor-less shirts. Despite this apparent leak, Chelsea is yet to make an official announcement regarding their new shirt sponsor.
Match update
Today's match against Liverpool started off with a setback for Chelsea, as Luis Diaz scored the opening goal for Jurgen Klopp's side in the 18th minute with an assist from Moh Salah. But Mauricio Pochettino's men quickly fought back, with Axel Disasi equalizing the score in the 37th minute. Chelsea had another goal disallowed after a VAR check, as Ben Chilwell was ruled offside. The match continues to be an intense battle.
Did you miss our previous article…
https://www.sportingexcitement.com/football/premier-league/fans-shocked-as-football-cult-hero-dimitri-payet-completes-most-random-transfer/
