Sky Sports Could Lose Exclusive Rights
Formula One could be changing channels as Apple is reportedly considering a massive £1.6 billion bid for the streaming rights. Currently, Sky Sports holds the rights, which they obtained in 2012, and have a deal in place to show the sport until 2029.
Apple Eyes Exclusive Streaming Rights
According to Business F1 magazine, Apple is weighing up the possibility of submitting a bid to become the exclusive streaming rights holder for Formula One. If successful, this £1.6 billion offer would double the amount that F1 currently receives for their global TV rights.
Formula One Joins Apple TV App
If Apple acquires the streaming rights, it is likely that Formula One would have its own standalone subscription service within the Apple TV app. This move would mirror the success of the MLS Season Pass, which has proven to be popular with viewers.
Apple's Growing Interest in Motorsport
Apple's interest in Formula One comes as the company continues to build a portfolio of motorsport content. They are currently developing a film about Formula One, starring Brad Pitt, who was recently spotted in the paddock at Silverstone in July. Additionally, a documentary about seven-time champion Lewis Hamilton is also in the works.
Amazon Considers Expanding Sports Rights
In addition to Apple's interest, Amazon is also considering expanding its sports rights. Already offering an MLS Season Pass and MLB Friday Night Baseball, Amazon is rumored to be interested in acquiring rights for the NBA, NFL, and Premier League.
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