Formula One Star Diversifies with Almave
Seven-time world champion Lewis Hamilton has announced his latest venture outside of the racing world. The British ace has founded Almave, a one-of-a-kind non-alcoholic spirit. While he hopes for a return to form for Mercedes in Formula One, Hamilton is preparing for life after racing with this innovative business.
A Collaboration with Mexican Distillers
Hamilton has teamed up with Mexican distillers Iván Saldaña and Casa Lumbre to introduce Almave to the market. The spirit is crafted from real blue agave, the same plant used to make tequila. The unique process mirrors tequila-making, but without the fermentation stage that gives the drink its alcoholic content.
A Tequila Taste without the Alcohol
In an Instagram post, Hamilton shared his excitement for the launch of Almave. He stated that the non-alcoholic spirit is for those, like himself, who enjoy the taste of tequila but prioritize balance, longevity, and living fully. Hamilton expressed pride in being a founder of Almave and encouraged his followers to approach it with an open mind.
Fans Rejoice at Hamilton's Innovation
Hamilton's fans have been quick to show their support for his newest endeavor. Many expressed their enthusiasm for trying the non-alcoholic spirit, with one fan asking where they could sign up for a taste test. With Almave, Hamilton has captured the attention and excitement of his dedicated fan base.
Hamilton's Racing Career Continues
Despite speculation about his retirement, Hamilton recently signed a £100m contract extension with Mercedes, solidifying his commitment to the sport. While Almave represents his foray into the business world, Hamilton remains focused on his racing career, aiming to retire as one of the all-time greats.
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