SIR Lewis Hamilton has launched his own clothing brand after finally breaking his Instagram following duck – and it involves his lucky number.
Fans of the F1 superstar went into a frenzy after he recently followed +44 on the social media app.
Sir Lewis Hamilton has long used the number 44
And he’s launched a clothing brand with the number
And the account has since revealed it’ll be selling merchandise designed by the seven-time champion.
Hamilton shared a picture of himself donning a white top with the logo on his Twitter on Friday night.
His accompanying caption read: “Eye of the storm.”
Plus 44 is currently selling short and long-sleeved t-shirts and a fluorescent yellow poncho.
Forty-four, of course, is Hamilton’s race number – which he’s used since F1 drivers were allowed to have them in 2014.
But the Stevenage speedster didn’t randomly choose the number.
He said: “Of course, each year I start, basically it’s a new fresh start for everyone
“I always start with the number 44 because that’s the number that I had on my go-kart when I was eight years old.
“It was my dad’s car registration number, F44, so each year it’s just a new chance to rise to the challenge.”
Mercedes superstar Hamilton has yet to taste victory this season, although he’s confident of picking up his first win.
Speaking ahead of Saturday’s Belgian Grand Prix, he said: “We’ve been improving, we’ve had this consistency of the recent races and great progress that the team is making, everyone pulling together and continuing to push.
“The car is becoming more of a racing car, which is not particularly what it was at the start of the year!
“It’s more like a normal racing car in terms of its characteristics so that’s positive.
“The last race was the best showing we’ve had so far. That for us was a huge boost, that we can close that gap.
“It’s naturally going to be tough, we’ll keep our heads down.
“The other guys are doing an amazing job but I do believe we can close the gap.”
