FOR Michelle Mone, it has always been boom – and quite a bit of bust.
Things are no different now she has stepped into the horseracing world after buying an £80,000 runner and sending him to a Grand National-winning trainer.
Michelle Mone made a fortune from lingerie and now has made a major move into horseracing
The glamorous businesswoman is an incredibly successful entrepreneur
Jonjo O’Neill, who won the 2010 Ainthree showpiece with AP McCoy on Don’t Push It, is the man tasked with turning Baroness Mone of Mayfair’s dream into reality.
And the Scottish entrepreneur will have high hopes for the horse she bought for her husband Doug Barrowman as a second wedding present in November 2020.
Dubbed the ‘First Lady of lingerie’, Mone has a habit of making a success of investments – although with earnings of £13,319 from five runs it appears there is some way to go yet with Monbeg Genius.
But success in racing, unlike the cut-throat world of business, can be a bit of a slow burner.
Mone became a prominent public figure with the huge success of Ultimo, the underwear company she started in 1996 that turned her into a millionaire at just 25.
When their bras hit Selfridges in London, six months’ worth of stock sold out in just three hours.
Julia Roberts wore one of Ultimo’s bras en route to winning an Oscar for her role in hit film Erin Brockovich.
Rod Stewart’s supermodel ex-wife Rachel Hunter became the face of the brand and Kelly Brook dazzled in glitzy photoshoots wearing very little other than the company’s bras.
Abbey Clancy, Stewart’s current wife Penny Lancaster and even Katie Price all modelled Ultimo undies.
Rod Stewart’s wife Penny has previously modelled Ultimo bras
Julia Roberts made Mone’s brand an international success when she wore one of their bras in hit film Erin Brockovich
Baroness Mone spent £80,000 on Monbeg Genius as a wedding gift to her husband
She and then-husband Michael expanded the business into MJM International, which was worth £39m at its peak.
All in all, not too bad for a girl from the East End of Glasgow who left school at 15 with no qualifications.
Years of incredible success followed before Mone left Ultimo in 2015, after it was taken over by a Sir Lankan firm who, in 2018, closed the company down.
Since then, Mone has gone onto launch a jewellery line, interior styling business, property venture in Dubai and moved into the world of cryptocurrency.
And she’s done it all while looking to enjoy a life luxury which included idyllic holidays on faraway beaches and ski slopes.
Did you miss our previous article…