Horse Racing

Meet bra tycoon Michelle Mone – ‘First Lady of lingerie’ with billionaire lifestyle whose £80k horse can light up racing

FOR Michelle Mone, it has always been boom – and quite a bit of bust.

Things are no different now she has stepped into the horseracing world after buying an £80,000 runner and sending him to a Grand National-winning trainer.

Michelle Mone made a fortune from lingerie and now has made a major move into horseracing
The glamorous businesswoman is an incredibly successful entrepreneur

Jonjo O’Neill is the man tasked with turning Baroness Mone of Mayfair’s dream into reality.

And the Scottish entrepreneur will have high hopes for the horse she bought for her billionaire husband as a second wedding present last November.

Dubbed the ‘First Lady of lingerie’, Mone has a habit of making a success of investments.

Her biggest was Ultimo, the underwear company she started in 1996 that turned her into a millionaire at just 25.

When their bras hit Selfridges in London, six months’ worth of stock sold out in just three hours.

Julia Roberts wore one of Ultimo’s bras en route to winning an Oscar for her role in hit film Erin Brockovich.

Rod Stewart’s supermodel ex-wife Rachel Hunter became the face of the brand and Kelly Brook dazzled in glitzy photoshoots wearing very little other than the company’s bras.

Abbey Clancy, Stewart’s current wife Penny Lancaster and even Katie Price all modelled Ultimo undies.

Baroness Mone is a true entrepreneurial success story
Rod Stewart’s wife Penny has previously modelled Ultimo bras

Julia Roberts made Mone’s brand an international success when she wore one of their bras in hit film Erin Brockovich

Baroness Mone spent £80,000 on Monbeg Genius as a wedding gift to her husband

She and then husband Michael expanded the business into MJM International, which was worth £39m at its peak.

All in all, not too bad for a girl from the East End of Glasgow who left school at 15 with no qualifications.

Years of incredible success followed before Mone left Ultimo in 2015, after it was taken over by a Sir Lankan firm who, in 2018, closed the company down.

Since then, Mone has gone onto launch a jewellery line, interior styling business, property venture in Dubai and moved into the world of cryptocurrency.

View this post on Instagram

A post shared by Lady (Michelle) Mone OBE (@michellemone)

View this post on Instagram

A post shared by Lady (Michelle) Mone OBE (@michellemone)

Mone will hope Monbeg Genius becomes another shrewd investment
The Scottish businesswoman founded a multi-million pound empire after leaving school at 15
Mone has an eye for style and made her name in lingerie
The hugely successful businesswoman lives in this giant mansion

But it appears that horses are now the latest obsession – and she looks to have started out with a beauty.

Mone introduced the ‘newest member of our family’ to her social media followers last December.

Accompanying the post was a photo of Monbeg Genius, an £80,000 horse set for a huge future in racing.

Mone wrote alongside the snap of the ‘promising’ five-year-old: “This gorgeous horse was a second wedding gift for my husband, Doug, and we are delighted with him.

“I want to say the warmest of thank-yous to the legendary @jonjooneillracing, his wife Jacquie and his son AJ for guiding us through this process. Jonjo is an amazingly charming man who was patient throughout, whilst his son, as demonstrated in the video, is a very talented jockey too!

Baroness Mone and billionaire husband Barrowman at Cheltenham Festival in 2019

The Scottish entrepreneur loves a day out at the races and here cheers on a horse next to Carol Vorderman

View this post on Instagram

A post shared by Lady (Michelle) Mone OBE (@michellemone)

The so-called ‘First Lady of lingerie’ lives a life many can only dream of
The couple could watch Monbeg Genius from their 180ft yacht

“We are so excited about Monbeg Genius being a part of the family, and we are looking forward to him starring in tartan in the weeks to come!”

Monbeg Genius was all set to make his debut at Chepstow on April 5 but was pulled out due to the going.

It means Mone and Knox Group founder husband Doug Barrowman, 56, will have to wait to see his first race.

But at least they can bide their time in ultimate luxury.

The couple have a 180ft superyacht and split their time between seven homes, which they can get to by private jet or in one of their 18 cars.


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