THE Tote in Ireland and the UK has joined forces to create a ‘significant alliance.’
The move was approved by Horse Racing Ireland after months of negotiations and is hoped to boost the product at home and overseas.
The seven-year agreement will begin next year and should invigorate the product as the Tote takes over the off-course business of Tote Ireland.
HRI Chief, Brian Kavanagh, said: “Tote Ireland has always enjoyed a strong relationship with the racecourses in Ireland and has been a keen supporter and sponsor, as well as a trusted betting service for Irish racegoers for generations.
“However, punters’ habits have changed and that has led to a steady decline in the on-course turnover of Tote Ireland, a situation exacerbated this year through the loss of major festival meetings.
“This has greatly impacted the ability of Tote Ireland to develop the products necessary to compete in the digital off-course arena and one of the crucial attractions of this alliance is that it will allow Tote Ireland to develop a joint offering with the UK Tote Group which will be highly attractive to international markets.
“This will greatly increase liquidity in Irish racing markets, increase the choice available to punters and allow Tote Ireland to maintain its vital role in Irish racing.”