NEW US Open queen Emma Raducanu now has the jewels to match after naming Tiffany & Co as her first sponsorship deal.
And it’s sure to be just the Tiff of the iceberg as the British history-maker, 18, is suddenly one of the world’s most in-demand sports personalities.
Raducanu won £1.8million prize money at Flushing Meadows when she became the first qualifier to lift a major tennis crown in the Open era.
And now endorsements are certain to flow in as smoothly as her forehands streamed across the court to destroy all opposition at the US Open without losing a set.
She used Instagram to say of her new sponsorship arrangement: “Very excited to join the iconic Tiffany and Co family as a House Ambassador.
“Being able to wear these special jewellery pieces over the past few weeks has been an honour!”
Britain’s first female US Open winner since Virginia Wade in 1968 has also been linked with luxury car maker Aston Martin.
And it’s clear her tennis earnings will soon be eclipsed by endorsements.
Tim Lopez, CSM’s director of global talent business, told Sky News: “From a financial perspective she can’t lose.
“She has done more than enough to catapult herself into the fame and the mind of the UK and I would argue actually a more global audience.
“So the stage is set for her to really capitalise from a financial perspective.”
Raducanu is tipped to return to tennis action at the Indian Wells Masters next month.
