Emma Raducanu to become ambassador of Dior as top sponsors scramble to sign up 18-year-old after US Open win

EMMA RADUCANU has agreed another Dior-dropping deal.

Britain’s US Open winner is the new ambassador for luxury fashion house Dior as sponsors queue up to recruit the 18-year-old.

Emma Raducanu hinted at her choice of Dior when she wore this gown from their 2022 collection at the No Time to Die premiere last month
US Open winner Emma Raducanu now has huge deals with Tiffany & Co and Dior after already being sponsored by NIke

Brit Emma Raducanu also showed her interest in fashion by attending the Met Gala at the Metropolitan Museum of Art in New York in early September

It means Raducanu is adding gowns to crowns after already signing up with jewellery giants Tiffany & Co.

She hinted at her latest arrangement by wearing a one-shouldered Grecian gown from the Dior Cruise 2022 collection at the premiere of 007 movie No Time to Die.

And that appearance at the Royal Albert Hall on September 28 will now be just a prequel.

The first British woman since 1977 to win a tennis major has officially been named the worldwide face of Dior women’s wear and beauty products.

She says she was “honoured” to parade one of their dresses from next year’s ranges at the James Bond movie.

Raducanu told Vogue: “Being able to wear a dress like that made with all the magic in the Dior ateliers was a totally unique experience. 

“The detailed embroidery was exceptional and I was so honoured to attend my first movie premiere in it.”


But on the court, the first ever qualifier to win a major is focused on finding a new full-time coach.

She axed Nigel Sears after her momentous run to the fourth round at Wimbledon in July.

Then she ditched Andrew Richardson following her record-breaking success at Flushing Meadows early last month.

But in her very next match, last week, she crashed out of the Indian Wells tournament.

Now she is trying out fellow Brit Jo Konta’s ex-coach Esteban Carril.

The BBC say Carril, 44, is training with Raducanu in London before they head to her dad Ian’s Romanian homeland for the Transylvania Open, starting on October 25.

Wearing a Chanel outfit, Emma Raducanu enjoyed her night at the Met Gala

Brit Emma Raducanu needs a new permanent coach after her Indian Wells loss

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