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Emma Raducanu’s Wealth Soars with £7.7m from Brand Deals in One Year

LONDON, ENGLAND - NOVEMBER 10: British tennis player Emma Raducanu attends a dinner at Kensington Palace to celebrate 'The Fabulous World of Dior at Harrods' on November 10, 2022 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Dior)

Raducanu's Lucrative Business Ventures

Emma Raducanu's company, Harbour 6, brought in an impressive £7.7 million in profits in the past year, translating to a staggering £148,000 per week. The business, which manages her sports and commercial earnings, boasts assets of £10.2 million, including £6.3 million in cash.

From Teenage Entrepreneur to Global Ambassador

The 21-year-old tennis sensation, who set up her business as a teenager in 2020, has secured lucrative sponsorship deals with top brands like Nike, Porsche, Dior, and British Airways, making her a global brand ambassador for the latter.

Rags to Riches: Raducanu's Meteoric Rise

After her historic US Open win in 2021, Raducanu's earnings skyrocketed, with estimated court earnings of £190,000 in 2023 compared to a whopping £12 million from commercial deals. Her success has not only earned her accolades like BBC Sports Personality of the Year but also a significant place in the business world.

Future Billionaire in the Making

With her financial success and strategic partnerships, Emma Raducanu is on track to become a billionaire, as corporate giants line up to collaborate with the young tennis star. Her charm, talent, and business acumen have solidified her as a sought-after figure in the world of sports and endorsements.

Frequently Asked Questions

How do mental and psychological aspects factor into tennis training?

Tennis players need to be trained in mental and emotional training just as much as they do physical training. Players must learn to manage stress, maintain focus, and handle the emotional highs and lows of competition. Many players use techniques such as mental rehearsals, visualization and goal-setting. A sports psychologist helps players to build resilience, develop strategies for dealing with pressure and raise their mental game.

Can someone play tennis late and become a professional player?

It is possible to play tennis professionally at an older age, even though it may be more difficult. The individual’s ability to play tennis, their work ethic and dedication, as well as the access they have to coaching and competition, will determine whether or not they are successful. Late starters will need to engage in highly focused and intensive training, and the path may be more arduous, but with talent and perseverance, reaching a professional level is within the realm of possibility.

What role can video analysis play in training tennis top players?

Video analysis is an essential tool in the training and development of top tennis players. It allows detailed reviews of technique, tactic, opponent patterns and match play. Coaches and players utilize video analysis to dissect strokes, pinpoint areas for improvement, and strategize against future opponents. It helps identify tendencies and patterns which might be missed during a competition. This allows more targeted and efficient practices.

What type of fitness is necessary for tennis players?

Tennis is physically demanding and requires a mixture of aerobic endurance, strength and power. Tennis fitness training includes cardio exercises for endurance, plyometrics and explosive exercises for power and speed, weight training to build strength, as well agility drills for improving footwork and on court movement. In order to build the coordination and endurance necessary for the physical demands placed on tennis players, core stability exercises as well as balance training are crucial.

How important is it for you to compete at junior tournaments if you want a career as a professional tennis player?

Competing in junior tournaments is a crucial step in the journey to a professional tennis career. These tournaments are a great way for young athletes to gain experience playing against others, test their skills, and develop the necessary mental strength to play competitively. These tournaments can also be a stepping-stone to higher level competitions, as well as impacting a player’s ranking, visibility with coaches and sponsors and overall development.


  • Top tennis players typically train for 4 to 6 hours per day, divided between on-court practice and fitness training.
  • Approximately 70% of a professional tennis player’s training time is devoted to developing technique and on-court strategies.
  • Engaging in structured video analysis sessions has been shown to improve a player’s tactical decision-making by approximately 35%.
  • Persistent mental training and sports psychology can help reduce performance anxiety by up to 60%, according to sports psychologists working with elite athletes.
  • Statistical trends indicate that top tennis players usually have at least 5 people in their support team, including coaches, fitness trainers, and physiotherapists.

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How To

How to develop a powerful tennis serve

Mastering your grip is the first step to developing a powerful serve. Adopt a Continental grip for greater racket-head speed and control. Then, make sure your stance is right – usually, that means standing with a 45-degree angle towards the baseline. The toss is critical; practice tossing the ball high enough that you can hit it at full arm extension without reaching. Use your entire body, and not just your arms, to generate power by driving into the ball with your legs. If you want to make sure that your serving technique is correct, the ‘trophy posture’ is an excellent way to do so. The racket should be back with elbows raised. Final step: Focus on a fluid and smooth motion. Be sure to snap your wrist at the point where the racket meets the ball. With consistent practice, you will be able to serve more effectively.